Score, the dating app that sparked controversy two years ago, is back with a new mission. The app, which initially required users to have a credit score of at least 675 to register, is now making a comeback with a more inclusive approach. But here's where it gets interesting: the app's creator, Luke Bailey, is bringing it back to address a gap in the dating world that many people missed.
The Original Score: A Controversial Concept
Two years ago, Bailey had a bold idea for a dating app called Score, which aimed to connect individuals with good to excellent credit scores. The app's premise was simple: encourage partners to discuss personal finance, a topic often avoided in relationships. Bailey believed that financial compatibility is a crucial factor in relationships, yet no dating platform directly addressed it. The app's launch on Valentine's Day was met with mixed reactions, with many calling it classist due to its focus on credit-worthy individuals. Despite the criticism, Score gained traction, attracting 50,000 users and global headlines.
A Moment of Silence, Then a Comeback
However, the app's popularity was short-lived. After just 90 days, Score quietly shut down, leaving many questions unanswered. Bailey explained that the app's closure was not due to lack of interest but rather a realization that the conversation needed to continue beyond the app's existence. People kept asking why it was shut down, and Bailey noticed a growing interest from academics wanting to study its impact on behavior.
A New, More Inclusive Score
Now, Bailey is bringing Score back, but with a twist. The app will be available on the iOS App Store, and this time, it will be more inclusive. Bailey addressed the criticism that the original app was too exclusive, stating that 'everyone can join.' The app will offer two tiers: a basic tier where no ID or credit verification is required, and a verified tier where members must verify their ID and credit score to access premium features. The verification process uses Equifax to ensure both identity and credit score, with user consent.
The Power of Credit Scores in Relationships
Bailey remains firm in his belief that credit scores are not a measure of wealth but rather a reflection of consistency and reliability. He argues that banks look for these qualities in customers, and dating apps should do the same. The app's verified plan includes features like seeing nearby members, viewing saved profiles, sending video intros, and messaging before a match.
Data-Driven Insights
The original Score gathered a wealth of data, revealing interesting insights into socioeconomic factors. For instance, it found that millennial men had credit scores 11% higher than women, but the gap was much smaller for Gen Zers. Bailey plans to continue monitoring these trends, as financial behavior is a strong predictor of life stability. The app's global expansion, starting with Canada, and upcoming partnerships will further explore these insights.
A Controversial Takeaway?
But here's where it gets thought-provoking: Bailey's approach to dating and relationships is not without controversy. Some may argue that focusing on credit scores as a compatibility factor is classist or too materialistic. It raises questions: should financial stability be a prerequisite for dating? What does it say about our values as a society? As Score makes its comeback, it invites users and critics alike to engage in a discussion about the role of personal finance in relationships. Will you agree or disagree with Bailey's vision? Share your thoughts in the comments!
